• Identity System Design
  • Apparel Design

Primed for the next level in her music career, San Diego-bred R&B artist and community leader Roann Mesina needed a fresh visual identity and designs for a line of merchandise releasing with the rollout of her EP, Becoming

We designed a mark depicting Roann’s signature glasses-hoop-earrings-and-hair-in-a-bun look in a stamped vector style that’s distinct and versatile in various applications.

The apparel line showcases her brand mark, strong typography, and photos that capture the essence of Roann’s humble beginnings at intimate local performance venues.