Sarap AF


  • Brand Strategy
  • Creative Direction
  • Identity System Design
  • Brand Voice
  • Messaging
  • Packaging Design
  • Web Design

After gaining a following on social media through their signature product, the Asian Fusion Cookie™,  Sarap AF needed a visual update that reflected the quality of their new recipe, while building upon the brand equity earned by the original vision and personality.

Through strategy and an examination of branding pain points, we improved legibility in small formats by boldening the previous logo’s key elements, updated the online store, designed new packaging stickers, and solidified the brand attributes and messaging for more focused creative direction moving forward.