Uninterested in dressing his children to-impress for what amounted to playtime, our client came to us needing an identity for a unisex children’s loungewear concept called Grace Carter, named after his two children and inspired by Polo’s ubiquitous line of comfortable, high-end lifestyle basics.
Grace Carter needed a solution that justifies a premium price tag, honors the brand’s namesakes, and expresses our client’s belief that young children shouldn’t be molded by the latest trends in fashion.