A BRAND is an entity defined by the collection of feelings and expectations that an audience has toward it.
BRANDING is the process of using creativity, style, personality, and tone of voice to influence an audience’s perception of a brand.
A brand’s IDENTITY is the collection of visual elements and themes that their audience recognizes. This includes the brand’s tone of voice and user/customer journey.
A LOGO is simply a mark or icon that identifies and represents the entity as a whole.
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